Certification in Supplier Diversity Practice Exam

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What does a SWOT analysis help organizations to do?

  1. Focus exclusively on internal weaknesses

  2. Identify external threats only

  3. Examine internal strengths and weaknesses as well as external opportunities and threats

  4. Limit analysis to financial resources

The correct answer is: Examine internal strengths and weaknesses as well as external opportunities and threats

A SWOT analysis is a strategic planning tool that helps organizations evaluate both internal and external factors that can impact their success. By examining internal strengths and weaknesses alongside external opportunities and threats, organizations gain a comprehensive understanding of their current situation. This holistic approach allows them to leverage their strengths, address weaknesses, capitalize on opportunities in the market, and mitigate potential threats. For instance, an organization might identify strengths such as a strong brand reputation or skilled workforce. Simultaneously, it could recognize weaknesses like limited market reach or resource constraints. By understanding external factors, such as emerging market trends or competitive pressures, the organization can strategize effectively. This multifaceted perspective is crucial for informed decision-making and long-term planning, which is why the choice that encompasses all these aspects is the correct answer.